I thought the picture of Cameron in his kitchen was extraordinary.
Surely an illustrious man like him, one of the most powerful and most
visible politicians in the world, has more on his plate than washing
them?
There’s his country’s debt; there’s the fate of the British health
service not to mention the question of Britain’s future membership of
the European Union and terrorism and immigration figures. The list of
problems is endless. (By the way when did you last hear a politician use
the word ‘problem’? Politicians don’t encounter ‘problems’ these days.
Oh no, problems are non-existent. Instead they ‘meet ‘challenges’).
So I asked my friend about the kitchen photo. His reply came back almost immediately.
He told me there is an election campaign running.
I still didn’t understand, so he spelt it out. Cameron’s spin
doctors (yes, we are not the only culture with weird men who speak in
riddles and charge a lot of money so they can predict your future and,
at the same time, wreck that of your opponents) think that the Prime
Minister’s image would be enhanced dramatically if he were to
demonstrate that he too is capable in the home and that he is not averse
to sharing the household tasks. In other words this is about the
women’s vote.
Did the episode in the kitchen do the trick? Well, we don’t know
yet because the election has yet to take place. (It is scheduled for May
7, in three weeks). But it prompted the leader of the British
opposition, Ed Miliband to allow himself to be pictured in his kitchen,
which my friend said is smaller and less well-appointed than Cameron’s.
Can you imagine this happening in Tanzania? We have an election
coming off too. Ours is in October but could you see Edward Lowassa
doing the dishes? Or any of the opposition parties reading to their
children? Or doing some gardening? Or dusting the furniture? Or mending
the a/c?
No, you couldn’t. Our politicians are jealous of their image. They
appear to value their dignity. Their spin doctors would advise them, I
am certain, that they must appear to be on the bridge, at the wheel, in
other words in command of the ship, and not be seen in the galley.
But I have to say that our politicians are not so different from
those in Britain and Europe and America. They all share a one-way
relationship with the media. They are happy to have the newspapers
convey their every word when they open a new shopping mall or visit a
hospital or announce a new social initiative. Never will they shrink
from a photo opportunity which will show them in a good light.
But when it comes to answering tough questions, they act as if
journalists are suffering from some terrible contagious disease. They
change in an instant from politicians into Usain Bolt. They just don’t
want to know.
There is, however, one marked difference. In most of the democratic
world politicians can only run so far. They might be able to dodge a
persistent newspaperman with a particularly incisive set of questions
but they will never be able to evade the octopus-like embrace of the
television camera.
Maybe it is time the politicians in Tanzania changed. Maybe it is
time our political masters woke up to the realities of the world we
share with them.
Maybe this October, during this next election campaign, will mark
the moment when our bosses, our big men, realised that the world of
politics has irrevocably changed.
Our neighbours in Kenya during the 2013 election bowed to the
inevitable. All major candidates agreed to take part in a televised
debate. They put themselves and their policies and their reputations up
before the cameras and they faced a barrage of questions, some soft, but
some as tough as ebony.
Were they telling the truth in front of the cameras? I don’t know. I
doubt it because they were politicians and politicians never tell us
the entire truth. Politicians deal in fractions of the legendary
substance.
But I don’t think that matters in this case. What the televised
debate achieved was something more precious. It made politicians, and
democracy, accessible to anyone who had access to a TV set. It also
stimulated a nationwide debate conducted electronically, on twitter, on
email, on text, as well as in bars and coffee houses and market places.
In other words, democracy had scored a stunning victory even before the voters made their crosses on their ballot papers.
And this is where the press can play an important role. There is a
rich seam of political capital to be mined after any such televised
debate. By creating a genuine open forum, the public should be
encouraged to send in their questions to TV and radio stations and to
the print press.
No comments:
Post a Comment